yU+co.[lab] was established in 2006 to concentrate on multimedia experiential design, combining innovation, production and technical integration in one go. The focus of our work is to marry original creative media content with strong brand narratives via atypical visual presentation formats in carefully designed architectural spaces. Through lighting, sound and engineered mechanical components, we bring to life extraordinary immersive spaces with stunning visual impact. Successful projects include consumer branding experiences in retail flagship stores for regional companies such as China Mobile, NIKE, Fila and special events and exhibits for globally popular brands including Coca-Cola and DSM. We delivered unusual experiential show suites for international brand and real estate corporations like the conceptual design proposal for “Alibaba Exhibition Center”, Hong Kong Postal Gallery (Title to be confirmed), the Hong Kong Airport Authority’s “Skycity Show Suite”, flip board of the Singapore Jewel Changi Airport Show Suite. We also played major roles in the development of large-scale exhibitions and museum projects, such as creating media content for the ‘Urbanian’ Theme Pavilion at the 2010 Shanghai World Expo. Besides commercial projects, yU+co.[lab} keeps close connection with local artists and organizations, and offers professional consultations for their artworks. Recently, we engaged in realizing the public artwork at the Hong Kong Art Museum’s Art Square in Salisbury Garden, exhibits at Tai Kwun – Hong Kong’s Centre of Heritage & Art, AV consultancy for M+ Pavilion of WKCD and “ISEA 2016 Hong Kong” Exhibition.