Chengdu ICC
Chengdu, China
Client客戶 Sun Hung Kai Properties Ltd.
Year年份 2011

yucolab serve as the chief multimedia designer of this show suite.  At the entrance, visitor’s eyes hit by the corporate video shown on a massive screen until it starts to slide backward, leading the guest to step forward, entering another chamber.  Visitors will then be surrounded by more large screens, and stand on the floor with a magnified map engraved.  The show continues with video projection on all screens, and beaming on the floor map.  A luminous miniature model of the complex launched later from the roof, synchronize with the fly-through motion graphic.  An iPad is deployed to master the entire modish and artistic journey.

 

#work scope: media production