NIKE The Human Race 10K Run
Shanghai, China
Client客戶 NIKE
Year年份 2008

We are invited to develop a massive outdoor LED Truck for Nike The Human Race 10K Run – Shanghai station. Photographer of the event will take snapshots of 2 runners as they turn the corner into the 8km stretch. The LED Truck will display both runners concurrently side by side, with a message of “You VS The Guy in front of you” aside to encourage runners and stir up their competitive spirit.