Sanlitun Village 3D Animation
Beijing, China
Client客戶 McCann
Year年份 2011

Collaborated with McCann China, yucolab is appointed to create a 3D animation for the ‘Let’s Play Fashion’ campaign of the Sanlitun Village Mall, one of the swankiest in Beijing.  This animation, enhanced with the modish visual elements, successfully bring up key messages of ‘Play Cool,’ ‘Play Vintage,’ ‘Play Wild,’ ‘Play Kiss,’ etc. to strengthen the theme.  The huge LCD outdoor screen at the Mall’s atrium creates an ambient that best fits the futuristic colorful architecture surrounding.